2/13/12Another new beginning, another new ad campaign. Transitioning from a social issue, black and white ad for a newspaper to a 2 full page color spread in a magazine is…hmm, interesting. I can say that I am already enjoying this project more than the previous one. I feel different about it and my approach as far as concept development goes has changed. I tried something different. Instead of sitting, thinking, and forcing myself to draw 40 concepts, I relaxed, watched TV with my guy and simply jotted down ideas when something would trigger my brain. And what do you know, I wrote down all 20 concepts, and drew them in less time than forcing myself to think and draw. I do have a partner for this project, and we seem to get along great. We almost create the same concept, if we’re not finishing each other’s sentences. The product we chose to improve its advertisement is Smart Water. Guess what? I’m even convincing myself it’s a better water product than all the rest! I’m looking forward to this project’s outcome. For now, I continue to develop.
I agree! For whatever reason this project is more interesting to me too. Maybe because it's not so political it's kind of more along the lines of re-branding which most designers enjoy. From the looks of your drawings on Monday you guys had some pretty interesting concepts. I'm kind of jealous that I didn't think of smart water lol I like the sophistication of the bottle. Well good luck for Wednesday, I'm sure you'll do just fine!
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